Saturday 28 April 2012

Justin Bieber: The singer, teen idol, Disruptive Innovation


Justin Bieber is credited with a lot of things - to have good hair, singing catchy tunes, and encourage girls to go wild. But today he and his manager, Scooter Braun, were recognized for something a little different - ". Innovators disruptive" being

 Justin Bieber and Scooter Braun OK Disruptive Innovation Awards. Photo credit: ABC News 

With other leaders and entrepreneurs, including Twitter co-founder Jack Dorsey and filmmaker and actor Ed Burns, Bieber and Braun agreed price Tribeca breakthrough innovation. Prices, which are symbolically in the form of a hammer, to honor those who have disrupted the industry new technologies, ideas and strategies. Professor at Harvard Business School and author Clayton Christensten coined the term "disruptive innovation" and spoke at the event.

Bieber and Braun spoke of how the Internet will help the height of fame. Braun discovered Bieber Justin Bieber on YouTube and is well known for his obsessive use of Twitter to communicate and make the fans.

"For me, I have to interact with my fans. I take the time of my day to reweet fans," said Bieber spoke at the event at New York University.

                  Justin Bieber accepts Award for disruptive innovation. Photo credit: ABC News

And now Bieber and Braun are using the web and social networks to find talent even more. The two of them discovered the promising singer Carly Rae Jepsen on YouTube and are now "paying the future," says Braun. Jepsen signed with the record of Braun in February.

Twenty-eight people were honored with hammers disruptive innovators in the ceremony. But Bieber could have just summed up all the achievements of the recipients the best ". I would not be here without Internet"

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