Thursday 14 June 2012

Justin Bieber attempts to move into adulthood with his new album "Believe"

Now 18 years old, the teenage idol Justin Bieber attempts to pass as an adult Monday with Believe (Island Records / Universal), a disk with urban sounds for all clubs to the public and young girls in flower.

Found on the internet at age 13 by his agent Scooter Braun and R & B singer Usher, the young Canadian has become in recent years a worldwide phenomenon.

Child social networks, it has 44 million fans on Facebook, 23 million followers on Twitter and his videos were viewed 2.7 billion times on YouTube.

According to Forbes magazine, Justin Bieber has earned $ 108 million over the past two years.

But the Canadiens, followed by a pack of teenage girls wherever he goes, must now negotiate the difficult transition to adulthood to keep her fans growing up with him and renew his audience. A challenge that many teenage stars have already broken teeth.


For several months, the singer has been working to change its image smoothly.

He replaced his famous strand by a cut at the James Dean was photographed on the cover of a magazine out of a (false) fights with his fists.

Believe - a nod to his fans, "beliebers" - shares the same desire to show a more mature face.

"It's a hard fact to enter club. What you want in his case, is to keep your fan base, adolescents of 13-18 years, but the guys appreciate what you do and know that you are cool, "he recently told the U.S. magazine Billboard an album producers Rodney Jerkins.

Makers of tubes
 
Produced by renowned pipe makers - including the very sharp Diplo - The album features sounds decidedly more urban than previous tests Bieber My World (2009), My world 2.0 (2010) and Under the mistletoe (2011).

Several titles are geared towards hip-hop, dance with the same touches of dubstep, the latest styles of electronic music.

To sit a little more credibility, Justin Bieber, who is not a great rapper, has offered duets with some of the new stars of urban music: the rappers Ludacris, Big Sean and Drake and the "it-girl "of the moment Nicki Minaj.

The set, produced according to the canons in vogue in recent years, is formatted to invade the airwaves alongside the latest hits from Lady Gaga, Black Eyed Peas and David Guetta.


Justin Bieber does not neglect his female audience with many ballads and lyrics still focus on adolescent love, with titles like Boyfriend ("Boyfriend"), As Long As You Love Me ("As long as you m 'love ") or Die in your arms (" Dying in your arms ").

Destined to become a cardboard world, has an output Believe marketeer carefully.

The singer has left his fans choose the cover of the first single Boyfriend, scheduled bonuses for those who would command the first album, traveled the world to give private concerts broadcast on the internet.

And it does not stop there. Believe the output will be followed in September by a world tour. Only U.S. dates have yet been announced.

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